Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
Note:
When there is only one jean and it is not good who is responsible? The world
When there are hundreds to choose from and what you chose is not good who is responsible? You.
Why choice make people miserable?
- Regret and anticipated regret
- Opportunity Cost
- Escalation of expectations
- self blame
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